TVS Motor Company has announced the fourth edition of its flagship motorcycle festival, TVS MotoSoul, scheduled for December 6 and 7, 2024, in Vagator, Goa. The event celebrates motorcycling, racing, and the community of passionate enthusiasts.
The upcoming TVS MotoSoul 4.0 will draw visitors from India and various international markets where TVS Motor Company operates, offering exciting motorsport events like dirt track racing, stunt performances, and flat track challenges. Attendees will also have opportunities to engage with renowned race champions, riding experts, and motorcycling icons. Evening entertainment will feature performances from top artists, along with a wide variety of global cuisine, wellness sessions, riding workshops, and community activities to enhance the two-day experience.
Vimal Sumbly, Head of Business – Premium, TVS Motor Company, stated, “TVS MotoSoul embodies the spirit of motorcycling, celebrating the bond between rider and machine. Each edition has expanded in scale and strengthened connections among enthusiasts. Our commitment is not limited to motorcycles; we are devoted to building a vibrant ecosystem of riders. As preparations for TVS MotoSoul 4.0 unfold, we are excited to offer an extraordinary experience, filled with color and energy that captures the essence of our community. We believe that our dedication to democratizing these experiences will result in one of the most exhilarating celebrations for riders at TVS MotoSoul 4.0.”
Motorcycling Meets Culture and Well-Being
The 2024 festival theme, “Feel the Adrenaline, Feel the Inspiration, Feel the Groove,” artfully combines the thrill of motorcycling with music, wellness, and creative pursuits. Highlights include custom motorcycle displays, wellness workshops, and an eclectic lineup of musical performances, embodying the holistic lifestyle of the modern motorcyclist.
Celebrating Passion, Community, and Camaraderie
TVS MotoSoul 4.0 is envisioned as more than just an event—it’s a celebration of the motorcycling community. Through the event, participants will forge deeper bonds with their machines and fellow riders, while Apache Owners Group (AOG) and TVS RONIN C.U.L.T communities unite to foster camaraderie. The program will include live performances, culinary experiences, and wellness sessions, allowing attendees to unwind, create, and share their passions.
Unforgettable Experiences Await
With motorsport events, such as dirt track racing, stunt shows, and interactive sessions with motorcycling legends, the festival offers a comprehensive motorcycling experience. Attendees can participate in riding skill sessions, try bike painting, or practice on a wheelie machine.
A Motorcycling Festival Like No Other
Key Attractions include:
- Exciting Motorsport Activities: Events like gymkhana and flat track racing.
- Interactive Learning: Sessions with motorcycling experts, covering topics from racing to wellness.
- Riding and Wellness: Fitness and mental health sessions tailored for riders.
- Art and Culture Fusion: Creative outlets in custom bike design, art, and music.
- Spectacular Performances: Evening shows featuring top artists.
Commitment to Sustainability
In line with TVS Motor Company’s dedication to environmental responsibility, the festival will emphasize eco-friendly branding and sustainable practices. The event will also include an international media ride, expanding its global reach and appeal.
Opportunities for Connection and Growth
TVS MotoSoul 4.0 presents numerous opportunities for attendees to connect, learn, and grow, whether through motorsport events, hands-on workshops, or lively evening performances—all celebrating the rider-machine connection at the heart of motorcycling.
