CEAT, a leading tyre manufacturer in India, has unveiled four new CEAT Shoppes in Bangalore to meet the rising demand for premium tyres in Karnataka. These exclusive outlets promise a modern, interactive experience tailored to the needs of today’s customers. With the increasing popularity of premium vehicles like SUVs and the growing demand for larger tyre sizes, such as the 17-inch category, CEAT is ready to cater to evolving consumer preferences.
Karnataka: A Key Market for CEAT
Speaking on the occasion, Mr. Lakshmi Narayanan B., Chief Marketing Officer of CEAT, highlighted the importance of Karnataka’s automotive market. He said:
“Karnataka is a significant market for CEAT, and Bangalore’s dynamic automotive landscape makes it a key focus area. These new outlets will serve customers who seek high-performance tyres and value superior service. This expansion aligns with our ‘Crafted for the Curious’ philosophy, catering to individuals who enjoy exploring new paths and are drawn to premium, superior quality products and experiences.”
The new outlets are located in Whitefield, Koramangala, Bommenahalli, and Chamarajanagar (Kollegal). Further expansion is already in the pipeline, with two additional outlets set to open in Sarjapur and Vijayanagar next month, strengthening CEAT’s foothold in Karnataka.
Comprehensive Tyre Offerings and Services
CEAT Shoppes aim to offer a one-stop solution for all tyre needs, showcasing a wide range of products for both four-wheelers and two-wheelers:
- 4-Wheeler Tyres: Premium options like SecuraDrive, SportDrive, and CrossDrive, designed for superior grip, durability, and performance across diverse terrains.
- 2-Wheeler Tyres: High-performance tyres such as SteelRads and Zoom X3, catering to riding enthusiasts and everyday commuters.
Additionally, customers will benefit from:
- Expert tyre consultations.
- Professional installation services.
- Advanced alignment and balancing solutions to ensure maximum safety and optimal tyre performance.
Creating Social and Economic Impact
The new outlets not only enhance CEAT’s presence but also generate employment opportunities in the region. CEAT is committed to the professional development of its workforce, offering specialized training programs to equip employees with the skills needed to deliver exceptional service and elevate the customer experience.
Aligning with Customer Lifestyle
Karnataka’s growing preference for premium vehicles and high-quality automotive products reflects a shift in consumer expectations. By addressing the demand for premium tyres, CEAT reinforces its position as a brand that supports adventurous, experience-driven lifestyles. The new outlets offer a seamless blend of quality products, innovative services, and a customer-centric approach, ensuring a superior experience at every touchpoint.
CEAT’s strategic expansion highlights its commitment to serving the premium tyre segment, positioning itself as a leader in both innovation and customer satisfaction in Karnataka’s burgeoning automotive market.
