TVS Motor Company has partnered with Gujarat Tourism to introduce an unique motorcycling experience at the ongoing Rann Utsav. As part of this collaboration, the company has unveiled two exclusive ‘Rann Utsav’ edition custom motorcycles based on the TVS Ronin.
Recognized as a significant contributor to India’s tourism-led economic growth, Rann Utsav plays a pivotal role in shaping Viksit Gujarat for Viksit Bharat, aligning with the Prime Minister’s vision of Viksit Bharat @2047. By seamlessly merging tradition with modernity, the festival has evolved into a platform that highlights India’s artistic heritage while promoting sustainable development through cultural tourism.
Vimal Sumbly, Head Business – Premium, TVS Motor Company, emphasized the synergy between motorcycling and cultural heritage, stating that TVS Motor Company has consistently sought to blend lifestyle, adventure, and tradition. He highlighted the Rann Utsav as the perfect setting to showcase this connection, with the ‘Rann Utsav’ edition of TVS Ronin motorcycles serving as a tribute to Gujarat’s vibrant artistic traditions. The collaboration reflects the company’s commitment to celebrating the essence of riding while supporting the Prime Minister’s vision of prioritizing India’s tourism sector.
Echoing this sentiment, Rajender Kumar, Secretary of the Tourism, Devasthanam Management, Civil Aviation & Pilgrimage Departments, Sachivalaya, Gandhinagar, underscored the festival’s role in promoting Gujarat’s cultural heritage on a global scale. He noted that Rann Utsav has grown into one of India’s most iconic cultural celebrations, attracting millions of visitors and showcasing the stunning White Rann. The partnership with TVS Motor Company exemplifies how tradition and modern craftsmanship can come together to create extraordinary experiences, further enhancing Gujarat’s status as a premier tourism destination.
Rann Utsav: A Celebration of Culture and Tradition
Rann Utsav, an annual cultural spectacle organized by Gujarat Tourism, stands as one of India’s most celebrated tourism events. Held in the breathtaking Rann of Kutch, the festival highlights the region’s vibrant traditions, folk music, dance, and craftsmanship. Initially launched in 2005 as a three-day initiative to boost tourism, Rann Utsav has since evolved into a globally recognized attraction, drawing visitors from around the world to experience the enchanting White Desert under the moonlit sky.
Experiential Highlights at Rann Utsav
As part of its collaboration with Gujarat Tourism, TVS Motor Company curated exclusive engagement activities to enhance the experience for TVS Ronin and TVS Apache customers, along with other motorcycling enthusiasts. These experiences included:
- TVS Adventure Zone – Located at the heart of Tent City, this attraction featured thrilling adventure activities and a specially designed TVS Ronin Bike Installation, symbolizing the fusion of motorcycling and cultural heritage.
- Sunset Expedition – Riders embarked on an exclusive journey to Sunset Point, capturing breathtaking views of the White Rann while exploring key local attractions.
- Celestial Sojourn – A mesmerizing star-gazing experience under the vast Rann sky, offering participants a moment of tranquility and connection with nature.
- The Road to Heaven Ride – An unforgettable morning ride through the scenic ‘Road to Heaven,’ a picturesque stretch cutting through the heart of the Rann of Kutch.
- Cultural Immersion – Guests indulged in Gujarat’s rich heritage through traditional art showcases, folk music performances, and an authentic culinary experience, bringing the spirit of Rann Utsav to life.
