Couple of days ago we brought you news of the impending launch of the Royal Enfield Classic Chrome and Desert Storm models and on Thursday, Royal Enfield, a unit of Eicher Motors Ltd, announced the launch of the two leisure bikes. The bikes, Classic Chrome and Desert Storm, being limited edition products, would be available at select brand stores and dealerships across the country. The Classic Chrome, priced at Rs1,65,400 (on road Mumbai), is equipped with a 500cc twin-spark engine, with 27.2 bhp power output. The Desert Storm, too, boasts of a 500cc twin-spark engine and is priced at Rs1,58,200 on road Mumbai.
“When we launched the Classic in November 2009, we had not imagined in our wildest dreams that this new product would occupy almost 40 per cent of our total sales within a year of its launch.” “During this time we have feverishly engaged ourselves in burnishing this gem. The fruits of this labour are now manifested in the Classic Chrome and Desert Storm,” Royal Enfield CEO Venkatesh Padmanabhan told reporters here.
“Following the launch of Classic 350 and 500cc in September 2009, we have been continuously equipping our dealerships to take customer satisfaction to the next level. In 2011, we have added 15 dealerships and one brand store to our existing network,” he said.
“Our customers have been demanding the ‘Chrome’ model for quite some time now. Both Classic Chrome and Desert Storm are meant to bring more thrills to the customer,” said Royal Enfield senior vice-president, Sales & Marketing, Shaji Koshy.
With its manufacturing base in Chennai, the company offers a variety of models catering to the needs of the traditional segments, the enthusiasts, the leisure bikers and the urban youth.
“When we launched the Classic in November 2009, we had not imagined in our wildest dreams that this new product would occupy almost 40 per cent of our total sales within a year of its launch.”
sad to hear such a statement from the management. funnier still to hear the CEO say it. just because RE is the only cruisers manufacturer in India, these sleeping beauties sit so relaxed and oblivious.
Mr Venkatesh P – suggest you to hire 2 college kids, pay them 1-2 thousand for a day, and send them out for a market study. atleast in that way, next time you wont be so surprised!
Hint: the market needs better engineering and more variants. get it?
bull worshipers pls excuse!