This festive season, Honda India has introduced a new television commercial for its successful Honda CB Shine – India’s No. 1 selling 125 cc motorcycle. Developed by Dentsu One, a Dentsu Aegis Network Company, the TVC is now on-air across all popular channels. The ‘Kya Shine Hai!’ campaign’s central theme is to celebrate the brand legacy of CB Shine; whilst taking forward the core idea – ‘Shine Karna Sabko Accha Lagta Hai’.
The best-selling 2017 Honda CB Shine gets a new Sunset Brown Metallic colour option and trendy new graphics. Launched in 2006, the CB Shine has gained the trust of more than 57 lakh Indians & become the undisputed first choice of customers in its category. Setting it apart from the competition, CB Shine is also India’s only executive motorcycle which comes with Combi Brake System (CBS) with Equalizer.
“A decade after its introduction, Honda’s CB Shine is India’s most trusted 125cc motorcycle. Today, every minute, two families are riding home on a new CB Shine. From the brand communication perspective, our customer evolution mirrors the new ‘Kya Shine Hai’ TVC. It is this shine of theirs which their family members & society recognises and appreciates” said Mr. Yadvinder Singh Guleria, Senior Vice President-Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd.
“When you raise your own collar, it may seem as a form of vanity. But when someone else raises it instead, it surely is a sign of appreciation. We found this to be an interesting symbol to associate with those riding Honda Shine, who are shining in their own little ways”, said Mr. Titus Upputuru, National Creative Director, Dentsu One.
“CB Shine has been a preference in the 125cc segment of motorcycles due to its quality, reliability and the pride of ownership. The brand comes with a strong equity and legacy and therefore it’s the cynosure of all eyes. The rider and his loved ones acknowledge and appreciate the ‘shine’ and that has been metaphorically portrayed in the brand campaign“, said Mr. Abhinav Kaushik, Senior Vice President, Account Management, Dentsu One.
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