Brixton Motorcycles, renowned for blending timeless design with modern technology and hailing from Austrian heritage, proudly declares its debut in the Indian market. Teaming up with KAW Veloce Motors Pvt Ltd for manufacturing and distribution, the brand is all set to unveil an exclusive line of motorcycles tailored for Indian riders. This move into India reflects Brixton’s strategic vision of introducing European elegance to the Indian motorcycling landscape. Following nearly two years of meticulous planning alongside KAW Veloce Motors, the company aims to capitalize on India’s significant position in the global motorcycle arena, thereby bolstering Brixton’s growing reputation in Europe and Southeast Asia.
The company is gearing up to introduce four distinct motorcycle models in India this year, each embodying Brixton’s commitment to elegance, performance, and innovation. These models are being crafted at Brixton’s Austrian design center, with production centered in a new, state-of-the-art facility in Kolhapur, Maharashtra, leveraging KAW Group’s extensive manufacturing expertise.
In a bid to enhance their collaborative efforts, Brixton and KVMPL plan to establish a research and development center in India, focusing on designing models specifically for the Indian market. This marks a significant stride towards establishing India as a strategic export hub to Southeast Asian and African markets.
Brixton Motorcycles also aims to establish a robust dealer network across major Indian cities, with plans to launch 15 dealerships by the end of 2024 and expand to 50 the following year, ensuring widespread accessibility for customers nationwide.
Mr. Tushar Shelke, Managing Director at KVMPL, expressed his anticipation for the launch, hinting at more exciting developments in the pipeline. “We are delighted to introduce this esteemed brand to the Indian motorcycling community,” said Shelke. “With the launch confirmed, stay tuned for more thrilling updates soon!” As Brixton Motorcycles embarks on its journey in India, it pledges not only to meet but surpass expectations, setting new standards in the motorcycle industry through a dedication to excellence and innovation.
The brand’s entry is characterized by a focus on catering to a diverse range of consumers, from novices to seasoned riders seeking premium experiences. This approach is further complemented by the forthcoming global launch of an ADV motorcycle, positioning Brixton uniquely to appeal to Indian motorcycling enthusiasts. To effectively engage with Indian consumers, Brixton will kickstart an extensive marketing campaign leading up to a grand brand launch in 2024.
