Jawa Yezdi Motorcycles has announced a strategic partnership with Flipkart-one. This marks Jawa Yezdi as the first premium mid cc segment motorcycle manufacturer that will make its products available on Flipkart’s e-commerce platform to better the way enthusiasts depend on and purchase high-end motorcycles across the country.
The collaboration is designed to be a big part of Jawa Yezdi Motorcycles‘ digital strategy in improving customer experience and increasing ease of accessibility for its range of premium motorcycles. With the facility provided by Flipkart, with over 500 million users on its platform, Jawa Yezdi will now reach a wider audience and offer a wider array of options whereby motorcycle enthusiasts across larger parts of the country may explore, compare, and opt for its range of performance-classic bikes.
Ashley Singh Joshi, CEO of Classic Legends, said on the occasion of this partnership, “Our partnership with Flipkart marks an important milestone in the premium motorcycle segment. We’re enhancing the discovery and purchase experience for enthusiasts across India by making Jawa and Yezdi motorcycles available on Flipkart’s platform. This would let customers understand our range, compare models, and understand the unique heritage and performance of our bikes, all without having to move out of their homes. For us, this is beyond motorcycles being sold online; we are opening a gateway to living the Jawa and Yezdi lifestyle. The journey of interest to ownership just becomes seamless from there on, and people can reach us through Flipkart with much ease. This is all about taking the showroom online while maintaining the premium touch that our customer expects.
As Jagjeet Harode, Vice President — Electronics at Flipkart, says, “This partnership with Jawa Yezdi Motorcycles basically shows Flipkart’s unique ability to disrupt the way premium products are being discovered and bought online. Our platform brings in several advantages to this partnership. First, our AI-powered recommendation engine will help enthusiasts find their perfect Jawa or Yezdi motorcycle according to preference and riding style. Second, the seamless display allows customers to take up-to-up model comparison and go through authentic reviews by customers, thereby making the best decision. Further, we use our vast logistics network to ensure smooth coordination between online bookings and offline deliveries at Jawa Yezdi dealerships. Apart from adding a lot of value to our portfolio of premium products, this alliance also showcases how new opportunities could be opened to otherwise niche categories like high-end motorcycles by Flipkart’s tech and reach.
What this will mean for the customer
It will yield a number of benefits for motorcycle enthusiasts in terms of how they can access and purchase premium motorcycles.
Accessibility: For the first time, customers take a glimpse of the entire portfolio of Jawa and Yezdi motorcycles from their homes in support of making these coveted bikes more accessible to enthusiasts across India. Informed Decisions: The ease of model comparison and reading verified reviews against every single model make it an effectively well-informed decision when choosing the right bike on the platform. Financial Options: The partnership thus offers appealing financial options such as no-cost EMI, Buy Now-Pay Later schemes, and EMI schemes with nil down payment to make the range of premium motorcycles more affordable. Cost Savings: Benefits of INR 22,500 can be availed by customers on selected models. Additional cash back on transactions via the Flipkart Axis Bank Credit Card is also inclusions of value to buyers.
Smooth Purchase Process: The buying process integrates online ease into the purchase process, along with the binding offline one. From booking the motorcycle online, it’s taking the customer to the assigned dealership for RTO registration, insurance, and taxes in order to facilitate a seamless process from selection to ownership.
It makes buying far easier and opens up premium motorcycling to more people, which brings more enthusiasts into owning a Jawa or Yezdi motorcycle. This is a strategic early mover advantage for Jawa Yezdi Motorcycles in Flipkart’s burgeoning bike category. The partnership will see increased visibility, especially regarding Flipkart’s major sales events like the Big Billion Day, drive demand, and increase brand awareness across a diverse user base.
- Discounts of up to INR 22,500, starting with Flipkart’s Big Billion Days sale effective from the 27th of September. But that is not all; there will be extra bank discounts.
- Base Discount: INR 12,500
- Maximum Discount: INR 22,500
- Extra Discount on HDFC Credit Cards: INR 8,500
- Extra Discount on HDFC Debit Cards: INR 750
- Extra Cashback on Flipkart Axis Bank Credit Card: INR 10,000
- Consumer Offers by Region:
We have region-specific offers to cater to the demands of different customers so that they get maximum value with their new Jawa or Yezdi motorcycle.
- South, Central and West: Benefits worth INR 19,000/-
- Warranty: 4 Years or 50,000 KMS
- 4-year Labour-Free Periodic Service
- Max exchange bonus of INR 10,000/-
- East: Benefits worth INR 14,000/-
- Free RSA worth INR 1,500/-
- Accessories: INR 2,500/-
- Exchange bonus up to INR 10,000/-
- North: Emoluments: Benefits worth INR 10,000/-
- Exchange bonus up to INR 10,000/-
- Offers of Finance:
Besides, in order to make this dream of owning their favorite model easy for customers, we also offer attractive financing options.
- Very low down payment starting at INR 2,999/-
- Rate of interest @ 5.99%
- EMI as low as INR 1,888/- per lakh
- Special Offer on Yezdi Roadster:
The Trail Pack offer for customers choosing the Yezdi Roadster includes accessories worth INR 16,000/- at no extra cost. Thus, thank you. Please contact for more details.
