Royal Enfield, has marked a significant milestone by inaugurating its first wholly owned CKD (Completely Knocked Down) assembly plant in Thailand. Located in the Samut Prakan province of Bangkok, this facility underscores the brand’s strategic commitment to strengthening its presence in the Asia-Pacific region.
A New Chapter for Royal Enfield in Thailand
The new CKD facility is a pivotal step in Royal Enfield’s journey to expand its footprint in Thailand, a key market in the region. With a robust and growing motorcycling culture, Thailand has become one of the company’s fastest-growing markets, witnessing a remarkable 150% growth since Royal Enfield’s debut there.
CEO’s Vision: Expanding the Middleweight Segment
Speaking at the inauguration, Royal Enfield CEO B Govindarajan shared the company’s global ambitions:
“Royal Enfield has been working extensively to grow the middleweight motorcycling segment globally. We have seen great reception from international audiences seeking motorcycles that are accessible and reflect their personalities. This facility aligns with our vision of investing in high-potential markets and enabling more motorcycle enthusiasts to experience the DNA of Royal Enfield—Pure Motorcycling.”
Focus on Growth in Asia-Pacific
Yadvinder Singh Guleria, Chief Commercial Officer, emphasized the importance of the Asia-Pacific market in Royal Enfield’s expansion plans:
“The Asia-Pacific region offers immense potential for the mid-size motorcycle segment. Establishing this facility showcases our commitment to meeting the growing demand in Thailand and beyond. We are excited to further support the growing motorcycling community here.”
Supporting a Thriving Market
The 57,000 sq. ft. facility, with a capacity of over 30,000 units annually, is designed to meet the rising demand for Royal Enfield motorcycles in Thailand and the wider region. This state-of-the-art plant enables more efficient and flexible motorcycle assembly, ensuring quicker delivery and an enhanced customer experience.
Building a Global Network
The Thailand facility is Royal Enfield’s sixth CKD assembly unit globally, joining plants in Argentina, Colombia, Brazil, Bangladesh, and Nepal. It will initially cater to the Thai market, with plans for phased expansion across the region.
A Growing Community
Anuj Dua, Asia-Pacific Business Head, highlighted the passion and dedication of Royal Enfield’s Thai community:
“Thailand’s unique culture, diverse landscapes, and vibrant riding community make it an ideal market for our motorcycles. Our consistent growth here has been fueled by our strong network, loyal customers, and passionate communities. This facility strengthens our ability to deliver exceptional motorcycles and experiences tailored to the Thai market.”
Looking Ahead
With this new assembly plant, Royal Enfield is well-positioned to tap into the growing mid-size motorcycle market in Asia-Pacific. By investing in local production, the brand reaffirms its commitment to delivering high-quality motorcycles and strengthening its bond with riding enthusiasts across Thailand and beyond.
