After its thrilling global debut in Milan in November 2024, Flying Flea, the revolutionary EV brand from Royal Enfield, has announced a strategic partnership with Qualcomm Technologies, Inc. This collaboration will integrate Qualcomm’s Snapdragon QWM2290 system-on-chip (SoC) and Snapdragon Car-to-Cloud Platform into Flying Flea’s upcoming line of electric motorcycles. Flying Flea is set to become one of the first two-wheeler platforms to leverage connected services technology, ushering in a new era of advanced mobility.
Reimagining Electric Motorcycles with Innovation at the Core
Mario Alvisi, Chief Growth Officer of Electric Vehicles at Royal Enfield, emphasized the brand’s vision:
“Flying Flea is more than just a new brand from Royal Enfield. It represents a transformative approach that combines cutting-edge infrastructure, authentic design, and modern technology. While our in-house team has spearheaded the development of our connected electric motorcycles, this collaboration with Qualcomm Technologies marks a major milestone. Together, we’re building advanced EV technology to redefine the global electric mobility experience.”
Blending Heritage with Technology
Jeff Arnold, Vice President of Product Management at Qualcomm Technologies, highlighted the synergy between Flying Flea’s iconic legacy and Qualcomm’s technological expertise:
“The Snapdragon QWM2290 SoC for two-wheelers is enabling a new era of connected mobility by enhancing connectivity, intelligence, and safety. This partnership blends Royal Enfield’s storied heritage with Qualcomm’s innovative solutions to create motorcycles that set new benchmarks for connectivity, performance, and rider experience. The Flying Flea pays homage to its historic roots while pushing the boundaries of modern electric mobility.”
Enhancing Rider Experiences with Connected Services
Nimish Shrivastava, Senior Director of Product Management at Qualcomm Technologies, added:
“Connected services are revolutionizing the two-wheeler and micromobility markets, offering real-time diagnostics, advanced navigation, and personalized ride settings. These features elevate the safety, convenience, and overall journey for riders. We’re proud to support Flying Flea in bringing this transformative technology to the two-wheeler market through the Snapdragon Car-to-Cloud platform.”
Built from the Ground Up for the Future
Inspired by its heritage and driven by a vision for the future, Flying Flea is redefining the two-wheeler industry with a focus on advanced design and engineering. From hardware to software, every element of the motorcycle has been developed from scratch to deliver an unparalleled riding experience. By teaming up with Qualcomm, Flying Flea combines its distinct design philosophy with state-of-the-art technology to create one of the most advanced electric motorcycles in the market.
The Technology Behind Flying Flea’s Connected Edge
The Snapdragon QWM2290 SoC, designed specifically for two-wheelers, powers Flying Flea’s core vehicle control unit. Running on an in-house operating system, this unit seamlessly manages every aspect of the vehicle and ride experience through an interactive round TFT cluster. Here’s how the technology transforms the riding experience:
- Multi-Modal Connectivity: With 4G, Bluetooth, and Wi-Fi integration, riders can communicate seamlessly with their motorcycle on and off the road.
- Customizable Ride Modes: The motorcycle offers five pre-set ride modes, allowing riders to tailor mode combinations for different terrains and preferences.
- Smart Key Integration: Riders can use their smartphones as a digital key to unlock and start the vehicle.
- Voice Assist and Intuitive UI/UX: A dedicated voice assist button, combined with an efficient user interface, ensures effortless interaction with the motorcycle.
By integrating Qualcomm’s Snapdragon technology, Flying Flea delivers a connected, personalized, and high-performance riding experience, setting a new benchmark in electric two-wheeler innovation.
As Flying Flea prepares to take its motorcycles to global markets, this collaboration underscores its commitment to merging iconic style with groundbreaking technology, propelling the two-wheeler industry into a future defined by connectivity and sustainability.
