With its timeless elegance, old-world charm, and unyielding character, the Royal Enfield Classic 350 has embodied the essence of classic automotive design, aesthetics, and engineering since its debut in 2008. Now, with the launch of its 2024 edition, the Classic 350 proudly continues this legacy, staying true to its roots while remaining accessible. The new model, featuring updated elements and vibrant new color options, is priced starting at INR 1,99,500. Bookings and test rides will be available across India starting Sunday, September 1, 2024.
The 2024 Royal Enfield Classic 350 comes in seven striking colorways across five variants: Heritage (Madras Red and Jodhpur Blue), Heritage Premium (Medallion Bronze), Signals (Commando Sand), Dark (Gun Grey and Stealth Black), and Chrome (Emerald). It seamlessly blends new features, such as LED headlamps, LED pilot lamps, a gear position indicator on the instrument cluster, and a type-C USB charging port, with its signature aesthetic and character. The top variants, including the Emerald and Dark series, also come equipped with Tripper pods, adjustable levers, and LED turn indicators as standard.
Commenting on the 2024 Classic 350, Royal Enfield CEO B Govindarajan said, “The Classic 350 is a true representation of Royal Enfield’s pure motorcycling DNA. It has consistently embodied elegance, fine craftsmanship, and enduring style. Throughout the years, it has remained true to its character while being accessible, approachable, and customizable. As we introduce the new features, we have ensured that the Classic remains all of these things. We are also thrilled to offer our first few customers the chance to customize and personalize their motorcycles through the Royal Enfield Factory Custom Programme. Our Thiruvottiyur facility holds a special place in our hearts, and we are delighted that it will now host this unique custom project.”
With the launch of the 2024 Classic 350, Royal Enfield is also ushering in the “Year and Decade of the Classic,” which includes exciting new initiatives like the Royal Enfield Factory Custom programme. This bespoke motorcycle personalization and design studio service will allow customers to bring their design visions to life by collaborating directly with Royal Enfield’s renowned designers. Offering a wide range of customization options, including color, paint finishes, trims, decals, badges, and graphics, each custom motorcycle will be as unique as its creator and come with a full manufacturer warranty and a range of Genuine Motorcycle Accessories.
As an exclusive, one-time offer, fifteen lucky customers will have the chance to win an all-inclusive, 2-day trip to Chennai. They will visit the Thiruvottiyur facility, collaborate with Royal Enfield’s design team to create their own Classic, and tour the world-class manufacturing facility at Vallam Vadagal. To qualify, customers need to book the new Classic 350 at one of Royal Enfield’s 2050+ stores across the country between September 1 and 4. On September 5, at 4:00 pm, they can log in to https://www.royalenfield.com/in/en/factory-custom/ and register for the Factory Custom Service with an additional INR 5000.
