Ather Energy has taken a significant step in its international journey by launching its first Experience Centre, Ather Space, in Colombo, Sri Lanka. This move marks the company’s entry into its second international market, following its debut in Nepal in November 2023. At this Experience Centre, Sri Lankan customers can test ride and purchase the flagship Ather 450X, a high-performance electric scooter designed for urban commuting and diverse terrains.
The Colombo Experience Centre was inaugurated in collaboration with Evolution Auto Pvt. Ltd., a partnership involving Sensei Capital Partners, Atman Group, and Sino Lanka Private Limited. Evolution Auto, as Ather’s national distributor in Sri Lanka, will oversee sales, service operations, and the expansion of Ather’s network. Additionally, they will establish Ather Grid fast-charging stations across the country to accelerate EV adoption and deliver a seamless user experience.
Ather’s Vision for Sri Lanka
Ravneet Singh Phokela, Chief Business Officer of Ather Energy Limited, expressed his enthusiasm for entering Sri Lanka:
“We are thrilled to enter our second international market with the Ather 450X, which is tailored for the Sri Lankan market. Its performance-focused design, including acceleration, maneuverability, and ride handling, makes it ideal for city commutes and varying terrains. The Sri Lankan EV industry is at a nascent stage, and we are excited to contribute to its growth. This is a significant step in our global expansion, and we look forward to exploring more international opportunities in the coming years.”
A Commitment to Sustainability
Dhiren Kundanmal, Director of Evolution Auto Pvt. Ltd., highlighted the importance of innovation and sustainability:
“The first Ather Experience Centre in Colombo represents our dedication to sustainable mobility. We invite Colombo’s vibrant community to experience the cutting-edge technology of Ather scooters and join us in building a greener future. Sustainable transportation begins with the right experience, and we are excited to bring that to our customers.”
Ather’s Growing International and Domestic Presence
Ather Energy entered its first international market, Nepal, in 2023 and has since established five Experience Centres and 16 Ather Grid fast-charging stations there, as of October 31, 2024. In India, Ather boasts 239 Experience Centres across 175 cities and over 2,000 Ather Grid charging stations. With two manufacturing facilities in Hosur, Tamil Nadu, dedicated to vehicle assembly and battery manufacturing, and a third under construction in Maharashtra, Ather Energy is poised for further growth in both domestic and global markets.
