MV Agusta is making big moves as it officially begins to part ways with KTM. The transition is going smoothly, with all systems still running as usual while the split is finalized. No disruptions for dealers or customers—business continues as usual.
Ownership is also changing hands, with full control shifting from Pierer Mobility AG back to Art of Mobility. This is a major step for MV Agusta to reclaim its independence and refocus its brand identity in the high-end motorcycle world.
Looking ahead, MV Agusta is going global in a serious way. The company is setting up its own regional offices in Europe, America, Asia, and Oceania, and has tied up with private importers to make sure their bikes are available worldwide. Existing dealers aren’t going anywhere—in fact, MV is planning to expand its network in key markets.
On the spare parts side, things are still running through KTM’s logistics network for now. But a new global logistics partner is coming on board soon, with a goal of delivering parts anywhere in the world within 7 days. Full independence in parts distribution is expected by the end of 2025.
Behind the scenes, MV is also reorganizing. The iconic Centro Stile design department is being moved back to its roots at the historic Schiranna factory. At the same time, they’re streamlining production using a leaner, more efficient setup that brings more work in-house and cuts costs without compromising on quality.
There’s exciting stuff happening on the product front too. A completely new model—built from the ground up with 99% new parts—is set to debut just before EICMA 2025. That’s just the beginning. More models are in development, and the whole MV lineup will be refreshed by 2026, with plans to step into new segments.
Even the engines are getting a revamp. A brand-new high-performance platform is in the works, with a prototype slated to be unveiled at EICMA this year.
MV Agusta is also tweaking its pricing strategy to make the brand more accessible while still keeping that premium feel. Financing options like balloon payments are being rolled out across Europe and are already live in Italy.
And here’s a nice touch—they’re now offering a 5-year factory warranty on select models like the Ottantesimo Collection, F3 Competizione, and the full LXP and Enduro Veloce range. It’s even retroactive, which shows serious confidence in their bikes.
Executive Director Luca Martin summed it up perfectly: MV Agusta is not just breaking free from KTM’s shadow—it’s building a whole new future based on quality, heritage, and rider-focused innovation.
