Owning an MV Agusta is like a dream of many motorcyclists. Forget owning, just getting a chance to ride an MV is considered to be a blessing. But things might change soon because MV Agusta is going to make ‘affordable’ 300-500cc motorcycles!
In the recent turn of events, MV Agusta has joined hands with China’s Loncin Motor Company Ltd. The agreement here says that the Italians will design and develop four models in the 350-500cc range and the Chinese will manufacture them at their facility in China. The new bikes will be sold by MV as well as by VOGE, Loncin’s premium brand.
Timur Sardarov, CEO, MV Agusta Motor, said, “This strategic alliance is an important step to consolidate our vision for the future of MV Agusta. Our target is to reaffirm our leadership in the production of upper-premium motorcycles, while also enlarging our customer base by offering a broader range of products without compromising our distinctive design and performance. We are looking forward to growing with the right partners and the right products, making sure that our clients enjoy the larger choice of models, all of which share the same DNA and MV Agusta pedigree.”
This is certainly good news as MV Agusta will be able to reach a wider audience. Also, the 350-500cc range is quite popular in the Asian countries and who wouldn’t like to buy an affordable MV. Oh, yes, affordable. That’s something we would need to see.
“The conclusion of the strategic agreement is conducive to Loncin’s and MV Agusta’s joint response to the changes in global market demand and to the coordinated development of both sides. Loncin will use advanced manufacturing resources and Chinese market knowledge to help MV Agusta expand its product line and enhance product competitiveness. MV Agusta’s technology and advanced design experience of high-performance motorcycles will support Loncin’s VOGE brand in becoming the market leader of premium motorcycles in China. I am looking forward to our strategic cooperation based on the principles of mutual benefit and success,” said Yonging Gao, President of Loncin.
There are a few things that are still unclear like if MV is going to design and develop the motorcycles, does that mean Loncin is going to provide engines for them? Also, whether the designing process will be carried out in Italy or China remains to be seen.
While MV Agusta is certainly going to benefit from this new relationship, Loncin will too. The agreement says that MV will help Loncin to enter the premium segment market with its premium range of 800cc motorcycles.
