MV Agusta, the iconic Italian motorcycle brand known for its blend of performance and artistry, is stepping into a bold new era. As of now, the company is once again 100% owned by Art of Mobility, bringing its operations and strategic direction fully back in-house.
After a two-year collaboration with KTM AG that helped modernize production processes and expand the dealer network, MV Agusta is parting ways — but on good terms. Some shared operations will continue until the end of the financial year to ensure a smooth transition.
New Leadership, Clear Vision
With this major shift, Luca Martin takes the reins as the new CEO of MV Agusta Motor S.p.A. Previously serving as COO and Deputy CEO, Martin is well-placed to lead the brand into its next phase.
Also confirmed:
- Filippo Bassoli remains as Chief Brand & Marketing Officer and a board member.
- Timur and Ratmir Sardarov, representing Art of Mobility, will serve as non-executive directors.
- Hubert Trunkenpolz, who played a key role during the KTM era, stays on as Chairman of the Board.
What’s Next for MV Agusta?
MV’s focus going forward is clear: innovate with purpose, stay rooted in Italian craftsmanship, and build motorcycles that move hearts as much as they move wheels. CEO Luca Martin spoke passionately about the brand’s soul:
“Our motorcycles have always represented the pinnacle of design and performance, but what truly sets them apart is their ability to connect on an emotional level. They’re created not just to be admired — but to be ridden, to inspire, and to thrill.”
MV is doubling down on its “Everlasting Beauty Beyond Performance” mantra. This means more than just building fast, gorgeous machines — it’s about maintaining a riding experience that feels special, personal, and timeless.
This return to independence could mark a golden chapter for MV Agusta. With Art of Mobility’s full backing and a strong leadership team in place, the company is poised to blend its rich heritage with forward-thinking innovation.
Expect new models, refined experiences, and a reinvigorated push to connect with riders who value performance, soul, and Italian excellence on two wheels.
