The Big Billion Days (BBD) Sale kicks off on October 9 (with 24-hour Early Access on October 8 for Flipkart VIP, Plus, and Black members). This year while the story might not be that exciting, there still is plenty to save a quick buck.
To build momentum, Flipkart is rolling out a daily brand-by-brand deal reveal schedule. Here is the complete updated guide, including the brand reveal timeline and expected prices across flagships like the iPhone 17, Pixel 10, and Samsung Galaxy Ultra series.
Daily Deal Reveal Schedule (Leading Up to BBD)
Flipkart will unveil exact net offer prices for top smartphone brands according to this timeline and watchout for your favourite mobile phone:
| Date | Brand / Category Focus | Key Highlight Models to Watch |
| September 24 | Early Bird Opening / Mivi | Early preview opens; audio & accessory bundles live. |
| September 25 | Google Pixel | Price drops revealed for Pixel 9 & Pixel 10. |
| September 26 | Apple iPhone | Star reveal day: net prices for iPhone 16, 16 Pro & iPhone 17. |
| September 27 | Motorola | Price reveals for Edge 60 Fusion & Moto G-series. |
| September 28 | Lava, Infinix, Tecno | Budget 5G models revealed under ₹12,000. |
| September 29 | OPPO & HMD | Mid-range camera & Reno-series pricing drops. |
| September 30 | POCO & Xiaomi / Redmi | Reveal of gaming performance deals (POCO X7 Pro / F7). |
| October 1 | Samsung | Major flagship reveal for S25, S25 Ultra & S26 Ultra. |
| October 2 | Nothing & Boult | Nothing Phone (3a) pricing and custom OS bundles go live. |
| October 3 | Realme | Realme GT & P-series discounts revealed. |
| October 4 | Vivo | Camera-centric V-series and T-series price reveals. |
| October 8 | VIP Early Access | Sale starts 12 AM Midnight for Plus/VIP members. |
| October 9 | Open Main Sale | Sale opens to all shoppers nationwide. |
Complete Expected BBD Deals Overview
| Smartphone Model | Retail / Launch Price | Expected BBD Price (Incl. Offers) | Deal Highlight / Value Proposition |
| Apple iPhone 17 | ₹82,900 – ₹99,900 | ₹68,000 – ₹78,000 | Teased in the sub-80k range; high-demand current-gen model. |
| Apple iPhone 16 | ₹79,900 | ₹51,999 – ₹54,999 | Sweet-spot upgrade for mid-range buyers. |
| Apple iPhone 16 Pro | ₹1,19,900 | ₹69,999 – ₹74,999 | Pro camera setup and titanium frame at record lows. |
| Google Pixel 10 | ₹79,999 | ₹67,999 – ₹69,999 | Tensor G5 performance and updated AI camera tools. |
| Google Pixel 9 | ₹79,999 | ₹34,999 – ₹39,999 | Deepest discount for pure-Android AI lovers. |
| Samsung Galaxy S26 Ultra | ₹1,39,999+ | ₹1,24,999 – ₹1,29,999 | Premium flagship tier; bundled with heavy exchange bonuses. |
| Samsung Galaxy S25 Ultra | ₹1,29,999 | ₹89,000 – ₹92,999 | S-Pen productivity powerhouse dropping under ₹90k. |
| Samsung Galaxy S25 5G | ₹80,999 | Under ₹60,000 | Officially teased banner deal under 60k. |
| POCO X7 Pro 5G | ₹26,999 | ₹19,999 | Top value option for mobile gaming. |
| Motorola Edge 60 Fusion | ₹24,999 | ₹19,999 | Stock Android, curved display, and IP68 protection. |
Note on Ultra-Flagship Deals: For current-generation top-tier flagships like the Galaxy S26 Ultra, flat upfront cuts are usually conservative. Instead, Flipkart maximizes total savings through elevated exchange bonuses (up to ₹8,000–₹12,000 extra trade-in value), 10% instant bank discounts (ICICI/Axis), and long-term No-Cost EMI options (up to 30–40 months).
Detailed Breakdown: Flagships & Ultra-Premiums
1. Apple iPhone 17 & 16 Series
- iPhone 17 (Reveal: Sept 26): Flipkart teasers point toward an effective price target in the ₹7X,XXX band after bank cards and trade-in vouchers are applied. It brings upgraded thermal management and display refinements over the 16 series.
- iPhone 16 & 16 Pro (Reveal: Sept 26): Expected to drive the highest sales volume. The base iPhone 16 hovering near ₹52,000 makes it the premier target for users upgrading from older devices like the iPhone 12, 13, or 14.
2. Samsung Ultra Flagships (S25 Ultra vs. S26 Ultra)
- Samsung Galaxy S25 Ultra (Reveal: Oct 1): Expected to drop from its launch price down to ₹89,000. Equipped with the Snapdragon 8 Gen 3 for Galaxy, a 200MP quad-camera setup, and built-in S-Pen.
- Samsung Galaxy S26 Ultra (Reveal: Oct 1): As Samsung’s top flagship, flat price cuts will be supplemented by up to ₹10,000 instant bank discounts via ICICI/Axis cards, extended No-Cost EMI, and aggressive trade-in bonuses for existing S23/S24 Ultra owners.
3. Google Pixel Series (Pixel 9 & Pixel 10)
- Google Pixel 10 (Reveal: Sept 25): Expected around ₹67,999 with card offers, bringing Google’s Tensor G5 chip alongside updated processing for Night Sight and Magic Editor features.
- Google Pixel 9 (Reveal: Sept 25): Expected to see a major price reduction into the ₹35,000–₹40,000 range, making it one of the most accessible options for flagship camera performance.
Key Tips to Secure Ultra-Flagships Before Stock Runs Out
- Set Reminders for Reveal Dates: Mark Sept 25 (Pixel), Sept 26 (iPhone), and Oct 1 (Samsung) on your calendar to lock in your strategy as soon as official net pricing drops.
- Lock in Card Offers Early: Bank partners (Axis Bank, ICICI Bank, and Flipkart Axis Credit Card) provide an instant 10% discount. Expand your daily online transaction limits prior to the sale.
- Prioritize Trade-Ins for New Tech: Devices like the iPhone 17 or Galaxy S26 Ultra feature higher promotional exchange bonuses (often ₹5,000–₹12,000 above base market value).
- Use VIP / Plus Early Access: Marquee colour variants and base storage options for iPhone 16/17 and Ultra models typically go out of stock within the first 30 minutes of the October 8 Early Access window.
