Tata Curvv Series X Launched in India: Price, Personas, Features, and Full Engine Options

India’s prominent automotive manufacturer, TATA.CARS, has expanded its SUV coupé lineup with the arrival of the Tata Curvv Series X. Entering the market with an aggressive starting price of ₹9.99 lakh (or ₹9,99,990), the newly introduced range blends standout coupé styling, high-spec equipment, and the brand’s proprietary Tata Safety Dome protection across an array of bespoke “Personas.”

The lineup introduces fresh editions, including the Curvv Series X Pure X+ priced from ₹11.79 lakh, and the generously kitted Curvv Series X Creative X+ starting at ₹12.90 lakh (also positioned from ₹12.91 lakh depending on equipment), ensuring buyers can tailor powertrain, comfort, and digital equipment directly to their driving needs.

Key Personas and Trim Highlights

The Curvv Series X borrows the customer-centric ethos introduced earlier with the Curvv.ev Series X, dividing equipment across clearly defined tiers:

• Smart X: The entry point focuses heavily on day-to-day comfort and essential safety. It packs India’s first R-Comfort seats featuring passive ventilation, flush door handles, R17 Aero Style wheels, Multi Drive Modes, and a rear centre armrest with EasySip Cup Docks. On-board electronics include a digital instrument cluster and Reverse Guide Parking Assist. Standard safety gear comprises 6 airbags, ESP, ABS with EBD, plus all-round LED illumination (headlamps, DRLs, and taillamps).
• Pure X & Pure X+: Stepping up from the Smart tier, the Pure X (starting at ₹10.99 lakh) brings in an Ultra View 10.25-inch (26.03 cm) infotainment setup by HARMAN, wireless Apple CarPlay and Android Auto, a 6-speaker audio setup, cruise control, Smart Key with Passive Entry Passive Start (push-button start), rear air conditioning vents, auto-folding ORVMs, and Fully Automatic Temperature Control (FATC). Moving to the Pure X+ (an extra ₹80,000) adds R17 diamond-cut alloy wheels and the Plus Lux Leatherette Pack with Benecke-Kaliko Oyster White upholstery. For those wanting a covert road presence, the popular #DARK edition is accessible from the Pure persona upward, priced at ₹11.99 lakh.
• Creative X+: Moving up the hierarchy, the Creative X+ includes an AeroView voice-assisted panoramic sunroof, larger R18 diamond-cut alloy wheels, and an advanced 360-degree 3D surround view system paired with a blind view monitor. Drivers are greeted by a dual 10.25-inch (26.03 cm) screen layout—combining the HARMAN touchscreen with a full digital cockpit running integrated navigation displays. Rain-sensing wipers, automatic headlamps, tyre pressure monitoring (TPMS), and an illuminated cooled glove box are also part of the build.
• Accomplished X & Accomplished X+: The top-flight trims introduce an Level 2 (L2) ADAS active safety suite, complemented by Sequential Light Saber LED DRLs and taillamps with signature Welcome and Goodbye animations. The cabin gains ambient mood lighting, ventilated front seats, an Ergo Lux 6-way electrically adjustable driver’s seat, twin-zone automatic climate control, a Breathe IQ air purifier, an electrochromic IRVM, an electronic parking brake with auto hold, a wireless phone charger, and iRA connected car technology with Alexa voice integration. Audio duties are handled by an Immersive Sound Suite by JBL featuring 9 speakers driven through a larger 12.3-inch Ultra View screen. The flagship Accomplished X+ exclusively features a hands-free, gesture-controlled powered tailgate.

Tata Curvv Series X Persona Pricing Breakdown

The range spans multiple powertrain and gearbox configurations, incorporating the Revotron 1.2 petrol, Hyperion 1.2 GDI turbo-petrol, and the Kryojet 1.5 CRAIL diesel engine paired with manual (MT) and dual-clutch automatic (DCT) transmissions: