Hero MotoCorp—yes, the world’s largest two-wheeler maker—has just made a bold move into Italy, marking its 49th international market. Teaming up with local heavyweight Pelpi International, Hero is bringing its Euro 5+ lineup to a country that loves motorcycles almost as much as pizza!
What’s the Big Deal?
- Hero MotoCorp already serves a mind-blowing 125 million customers worldwide and has held the #1 global spot for over 24 years.
- Italy is at the heart of moto-culture—and Hero’s entry is backed by 36 dealers to start, expanding to 54 outlets soon.
- Pelpi will handle sales, service, and spares, giving customers access to a powerful support network.
“You Are Limitless”: Hero’s New Philosophy
Hero’s push isn’t just about volume. Their brand mantra—“You Are Limitless”—celebrates riders who carve their own paths and dare to do more. The company even grabbed a Dakar podium in just seven years, proving they’re not afraid to mix it up with the world’s best.
Meet the Lineup: Hunk 440 and Xpulse 200 Family
- Hunk 440:
- Hits the premium L3e-A2 segment.
- Engine: 27 BHP @ 6000 rpm, 36 Nm @ 4000 rpm, Euro 5+ ready.
- Tech and safety: Dual channel ABS, 320mm/240mm discs, KYB USD forks, TFT display with navigation, all-LED lighting, wide ZR17 tyres.
- Price: €3,990 (incl. VAT), in Twilight Blue or Phantom Black.
- Xpulse 200 4V / Xpulse 200 4V Pro:
- Built for adventure with urban/touring flair.
- 4V Pro: 18.9 BHP, 17.35 Nm, long-travel suspension, three ABS modes, Bluetooth navigation, inverted LCD, LED projector lamps.
- Standard 4V: Matte Nexus Blue; Pro: Pearl Fadeless White.
- Prices: Xpulse 200 4V at €2,990, Pro at €3,190.
Extra Value & Peace of Mind
- Hero’s launching all Italy products with a standout 5-year warranty (3 years standard + 2 extra—special at launch).
- Parts: Maintains a reputation for reliable, affordable maintenance.
Leadership Speaks
Sanjay Bhan (Hero MotoCorp):
“Italy is the two-wheeler heartland, so it’s a landmark step for us. Our aim: blend next-generation smart mobility with epic engineering and rally-bred cred. We want Italians to feel that ‘limitless freedom and adventure’ with every ride.”
Cesare Galli (Pelpi International):
“Hero brings scale, top-class products, and unmatched 5-year assurance—perfect for Italy’s competitive landscape.”
The Takeaway
Hero MotoCorp isn’t just dipping its toes in Italian waters—they’re cannonballing in. With the adventure-ready Xpulse twins and the slick Hunk 440, they’re serving up style, tech, power, and long-term ownership confidence, all at aggressive prices.
If you’re in Italy and want to experience a new take on what motorcycles can be—fresh, future-ready, and fun—the Hero lineup is ready and waiting at your local dealer!Hero MotoCorp, the world’s biggest name in two-wheelers, has just made its official debut in Italy—marking its presence in 49 global markets. Partnering up with Pelpi International, Hero brings a taste of “Limitless” riding to Italian streets, with local support from an expanding network of over 36 dealers (growing to 54 soon).
What’s New?
- Hero’s Euro 5+ Line-Up:
- Hunk 440: 27 BHP, 36 Nm torque, dual-channel ABS, premium features, and a bold attitude—all for €3,990 (VAT incl.).
- Xpulse 200 4V & Pro: Adventure-ready, off-road capable, three ABS modes, navigation by Bluetooth, rugged style. Price: Xpulse 200 4V at €2,990 and Xpulse 200 4V Pro at €3,190.
- All three bikes reflect Hero’s “You Are Limitless” philosophy—which is really about ditching boundaries and chasing new adventures.
- Backed by a 5-year warranty (3 years standard + 2 extended at launch), Hero’s rolling out reassurance as standard!
Hero’s Promise for Italy
Hero says this isn’t just about selling bikes—it’s about giving Italian riders freedom and choice, powered by high-tech machines, accessibility, and a legacy of Dakar Rally grit. With affordable care and reliable performance, the Hunk 440 and Xpulse family are set to shake up the Italian segments they enter.
What the Leaders Say
Sanjay Bhan, Hero MotoCorp:
“Italy is the heart of two-wheeler culture—we want to define the ‘Future of Mobility’ here… Our products are ready to deliver both limitless freedom and adventure.”
Cesare Galli, Pelpi International:
“Hero’s global power and the extra 5-year warranty will help Italian riders experience technology and value that truly stands out.”
