Piaggio Vehicles Pvt Ltd has proudly announced the grand opening of its Motoplex dealership in Pune, Maharashtra. Renowned for its iconic Vespa scooters and the sporty Aprilia and Moto Guzzi motorcycle ranges, Piaggio is set to redefine the premium two-wheeler experience in the city with this state-of-the-art facility.
The newly inaugurated Motoplex – Long Miles, located in Chinchwad, will showcase and retail the complete range of Vespa, Aprilia, and Moto Guzzi products, including exclusive official merchandise and completely built units (CBUs). The inauguration ceremony was graced by Shri Ajit Pawar, Honourable Deputy Chief Minister of Maharashtra, alongside Mr. Diego Graffi, Chairman & Managing Director of Piaggio Vehicles Private Limited, Mr. Ajay Raghuvanshi, EVP of 2-Wheeler Domestic Business at Piaggio India, and Mr. Vishwajeet Baravkar, Managing Director of Long Miles.
A Premium Experience Rooted in Italian Heritage
Spanning 2,400 sq.ft., the Motoplex showroom is designed to reflect the rich Italian heritage of Piaggio’s iconic brands. Complementing the showroom is a dedicated 2,400 sq.ft. service workshop, ensuring a seamless and premium ownership experience for customers. The facility is equipped with trained professionals to cater to every need, from sales to after-sales services, embodying Piaggio’s commitment to excellence.
Strengthening Ties with Pune
Pune holds a special place in Piaggio India’s journey, often regarded as a home city for the brand. The launch of the Motoplex in Pune marks a significant milestone in Piaggio’s retail strategy, aimed at bringing its world-class products and services closer to customers.
Speaking at the inauguration, Mr. Diego Graffi, Chairman & Managing Director of Piaggio Vehicles Private Limited, expressed his enthusiasm:
“I would like to extend my heartfelt gratitude to Shri Ajit Pawar, Honourable Deputy Chief Minister of Maharashtra, for gracing this occasion. Pune has always been a key market for Piaggio India, and we are thrilled to expand our Motoplex network to this vibrant city. Through Long Miles, we aim to strengthen our connection with Pune’s customers by offering a world-class experience with Vespa, Aprilia, and Moto Guzzi. The overwhelming response from Pune has been a driving force behind this initiative, and we are confident that this Motoplex will enhance accessibility and satisfaction for our valued customers. At Piaggio India, we are committed to delivering high-quality products and ensuring the best ownership experience.”
A Customer-Centric Approach
Mr. Ajay Raghuvanshi, EVP of 2-Wheeler Domestic Business at Piaggio Vehicles Pvt Ltd, highlighted the strategic importance of the new Motoplex:
“The launch of the Motoplex in Chinchwad is not just a new retail touchpoint but a significant step in our retail strategy. By placing our customers’ needs at the forefront, we aim to empower them with the freedom of choice and ensure complete peace of mind throughout their ownership journey. This showroom, with its trained manpower and premium offerings, reflects our dedication to delivering exceptional experiences.”
A Partnership Built on Passion
Mr. Vishwajeet Baravkar, Managing Director of Long Miles, shared his excitement about the collaboration:
“We are proud to partner with Piaggio India for their premier dealership offering – the Motoplex. This facility allows us to showcase and retail a complete range of models, from 125cc to over 1000cc, catering to every type of rider. Vespa, Aprilia, and Moto Guzzi are marquee brands with a legacy of excellence, and we are honored to bring these closer to the consumers of Pune.”
