TVS Motor is leveling up experiential tourism India with motorcycling magic at Rann Utsav, Gujarat – their landmark second year powering adventures in the Rann of Kutch. Five wild custom motorcycles capture the salt flats and culture, while community rides cement this as a bucket-list spot.
This year, over 100 enthusiasts (including peeps from Nepal, Italy and Mexico) hit the white salt plains for two days of rides, customs, and motorsports, evolving Rann Utsav into a global moto-fest with the ‘Road to Heaven’ and starry desert nights.
Shri Harsh Sanghavi, Hon’ble Deputy Chief Minister of Gujarat, said: “The Rann Utsav continues to redefine how destinations can be experienced, blending culture, landscape, and innovation in meaningful ways. The growing participation of riders and communities this year demonstrates how initiatives like this expand the appeal of the Rann of Kutch beyond traditional tourism formats. Collaborations with industry leaders such as TVS Motor Company help strengthen India’s experiential tourism narrative, positioning the Rann of Kutch as a destination that resonates not only nationally, but globally.”
Rann Utsav nails culture + landscape + modern vibes for killer tourism pull. Sudarshan Venu, Chairman, TVS Motor Company, added: “The Rann of Kutch stands as one of India’s most remarkable expressions of culture and heritage. The Hon’ble Prime Minister Shri Narendra Modi’s long-standing vision and encouragement to promote India’s destinations, and experiential tourism has been a strong source of inspiration for TVS Motor. It is an honour to take this vision to the next level by pioneering motorcycling-led adventures that position India’s treasures on the global tourism map.”
TVS Premium Arena: Stunts, Drifts & Moto Mayhem
The arena buzzed with TVS Racing legacy, Apache power, and Ronin style via bikes, racers, gear, and merch. Highlights:
- TVS Apache Pro Performance stunt showcases
- TVS Ronin Drift-R flat track training and customer experiences
- TVS Racing FMX showcases
- TVS Apache RTX adventure training and experiences
- Exclusive Women’s Drift-R Championships
Rann Utsav Custom Series: Five Bespoke Beauties
Five custom TVS Rann Utsav motorcycles interpret Kutch’s salts, skies, stars, and crafts:
Four – TVS Ronin, Apache RTR 200, Apache RTR 310, Apache RR 310 – as “The Rann of Kutch Edition – A Symphony of Salt and Sky.” Eimor Customs hand-painted sky-salt contrasts with posterized colors on panels, plus laser-cut stainless badges for limited-series flex.
The fifth: Modified TVS Ronin for “Unscripted Exploration” – dual-purpose tires, custom front mudguard, reinforced rear rack with modular luggage. Ajrak leather, camel-toned stitching nods local heritage; Sky Blue to Salt White gradient evokes dawn over the desert.
Back for round two with Gujarat Tourism, TVS is building a rider-led platform blending performance, community, design, and culture. It’s a nationwide call to #ExploreTheUnexploredRann via bikes and vibes.
