Ultraviolette Expands European Footprint: Launches In Hungary and the Central & Eastern European Region

Ultraviolette Automotive has officially formed a strategic alliance with Elektrorider, appointing them as the official importer and distributor for six new markets: Hungary, Croatia, Slovakia, Romania, Slovenia, and Czechia. With this exciting partnership, Ultraviolette successfully broadens and strengthens its overall foothold across 18 European countries.

Making in India, for the World

This latest move marks a pivotal chapter in the brand’s global expansion strategy and its ongoing commitment to the philosophy of “Making in India, for the World”. Through this new alliance, Ultraviolette will be introducing its high-performance electric motorcycles into these fresh territories, kicking off the launch with two of its highly renowned models: the F77 MACH 2 and the F77 SuperStreet.

Because Elektrorider already possesses a well-established retail presence dealing in electric motorcycles, scooters, and e-bikes, Ultraviolette is perfectly poised for a highly successful entry and sustained long-term growth across these Central and Eastern European regions.

Driving the Future of Electric Motorcycling

Narayan Subramaniam, CEO and Co-founder of Ultraviolette, shared that the company is incredibly proud to manufacture products in India for a global audience. He noted that the initial response to the F77 across key European markets has been immensely encouraging, with customers embracing their vision of performance electric mobility with fantastic enthusiasm.

Subramaniam pointed out that expanding into Hungary and the wider Central and Eastern European region is a massive milestone for their journey, particularly because the area boasts an incredibly strong motorcycling culture and highly passionate rider communities. He firmly believes that the F77—with its bold design, advanced technology, and exhilarating performance—will resonate deeply with riders looking for next-generation motorcycling experiences. By leveraging Elektrorider’s deep market expertise and robust distribution network, the partnership will deliver a completely seamless customer journey all the way from the brand introduction to test rides and eventual ownership.

Support From the Ground Up

Attila Pavuk, Chief Operating Officer of Elektrorider, expressed immense excitement about introducing Ultraviolette to Hungary and kicking off a brand-new era for electric motorcycling across the region. He mentioned that the F77 uniquely combines performance, technology, design, and pure emotion.

To ensure customers are thoroughly looked after, the local team has already completed dedicated sales, technical, and after-sales training. They are fully prepared to support riders from their very first test ride, handling everything from sales and spare parts to service and long-term technical assistance. For Elektrorider, this project is about far more than just launching a new brand—it is the start of building a strong, connected Ultraviolette community in Hungary and across Central and Eastern Europe. Their short-term goal is to give as many riders as possible the golden opportunity to experience tomorrow’s technology, performance, and riding experience in the present.

Introductory On-Road Pricing Breakdown

To celebrate the arrival of these performance electric motorcycles, Ultraviolette is offering both models at a special introductory on-road price. Here is how the exact pricing lines up across the new territories:

F77 MACH 2 RECON (Turbo Red) Introductory Pricing

F77 SuperStreet RECON (Turbo Red) Introductory Pricing