TVS Apache has just hit an absolutely massive milestone, it has officially announced that the Apache brand now has 7 million customers worldwide.
To celebrate this monumental achievement, they have dropped a brand-new campaign film titled ‘Tu Race Laga’ – directed by the acclaimed National Award-winning Indian filmmaker, Mr. Ram Madhvani. The film is deeply rooted in the brand’s core belief in the adrenaline, control, and sheer excitement of the racetrack.
From the Track to the Road
Ever since it first burst onto the scene back in 2005, every single TVS Apache motorcycle has been built on a strict ‘Track to Road’ philosophy. This means TVS takes over four decades of its championship-winning TVS Racing heritage and packs that race-derived technology, precision engineering, and rider-centric innovation straight into bikes you can ride every day.
Over the last two decades, this approach has allowed Apache to consistently introduce a heap of segment-first innovations, including:
- Roto-petal disc brakes and fuel injection
- Dual-channel ABS and multiple ride modes
- TVS SmartXonnect and glide through technology
- Factory customisation via the Built-To-Order platform
- Keyless ride systems
- Advanced rider-assist features like traction control and dynamic stability systems
With its global community now spanning across 90 countries, TVS Apache firmly holds its ground as one of the fastest-growing performance motorcycle brands on the planet.
A Half-Million Strong Riding Community
It isn’t just about the machines, though. Beyond the actual motorcycles, Apache has nurtured one of the most passionate biking communities in India. The official TVS Apache riding community currently boasts over 500,000 registered members.
Bound together by a mutual love for high performance, adventure, and camaraderie, this group connects through curated rides, track day experiences, and immersive brand events that make the ownership experience feel like something much bigger.
Pushing the Boundaries for the Next Generation
Reflecting on the achievement, Mr. Gaurav Gupta, President of India 2W Business at TVS Motor Company, thanked the 7 million riders for their trust and passion, noting that this milestone reflects the dedication of the entire TVS Motor ecosystem as they look toward further global expansion and community building.
Mr. Vimal Sumbly, Head Business of Premium at TVS Motor Company, added that the TVS Apache was born twenty years ago with a singular vision to bring track capability to everyday riders. He described the new ‘Tu Race Laga’ film as a tribute to every rider who carries that racing spirit into daily life.
Today, the diverse TVS Apache lineup covers everything from Street/Naked bikes to Supersports and Adventure Rally Tourers, with engine capacities ranging from 160cc right up to 310cc:
- Street/Naked: RTR 160, RTR 160 4V, RTR 180, RTR 200 4V, RTR 310
- Supersport: RR 310
- Adventure Rally Tourer: RTX
If you want to check out the new campaign film for yourself, ‘Tu Race Laga’ is officially live right now on YouTube at https://youtu.be/i5VJ6TsuOuQ.
