Bajaj Auto is celebrating a huge milestone: 25 years of its iconic Pulsar brand. To mark the occasion, the Pune-based manufacturer has officially launched a broad global social media campaign titled ‘My Pulsar Story’, inviting riders across the globe to share their personal journeys and experiences on two wheels.
From initial commutes to college and solo cross-country tours to long-lasting friendships formed on the road, the campaign highlights how the sports motorcycle brand has touched lives across continents—connecting riders from Mumbai to Mexico City, Bogota to Bengaluru, and Rio de Janeiro to Buenos Aires.
25 Years of Accessible Performance and Global Growth
Since its initial release back in 2001, the Pulsar line has aimed to make performance motorcycling accessible to everyday riders. Over the last quarter of a century, it has grown into a major international success story:
- Over 2 Crore Sales: More than 20 million (2 crore) Pulsar motorcycles have been sold worldwide since 2001.
- Global Footprint: The brand has played a core role in establishing Bajaj Auto’s presence across more than 100 countries.
- Diverse Engine Portfolio: The Pulsar lineup currently spans engine capacities ranging from 125cc up to 350cc.
How to Enter the #MyPulsarStory Campaign
The ‘My Pulsar Story’ campaign kicked off on 21st July 2026 and will run through to 4th September 2026.
Riders, long-time owners, content creators, and celebrities from India and international markets can enter by sharing their stories on Instagram.
Participation Details:
- Formats Accepted: Posts can be submitted as photos, Instagram reels, videos, artwork, music, live performances, or even AI-generated content.
- Required Tagging: Participants must include the hashtag #MyPulsarStory and tag the official account @mypulsarofficial in their uploads.
Selected entries will be highlighted directly across Pulsar’s official global social media channels throughout the campaign duration.
Prizes and Up for Grabs: The Pulsar NS400Z
Bajaj Auto is offering a range of incentives for participants taking part in the campaign:
- Weekly Rewards: Selected weekly entries will win prizes throughout the six-week campaign window.
- Grand Country Prizes: One overall winner from each participating country will take home a brand-new Pulsar NS400Z.
Speaking about the launch, Sumeet Narang, President of Marketing at Bajaj Auto Ltd., noted that for 25 years the Pulsar has been far more than a motorbike, inspiring a generation to embrace performance riding while bringing together a global community across cultures, generations, and countries. The campaign aims to give those very riders—from first-time owners to lifelong enthusiasts—the platform to share what being “Definitely Daring” means to them.
