Big things are brewing at Norton Motorcycles, and the ride is about to get really interesting. Thanks to TVS ownership, Norton is finally ready to unveil the first wave of truly all-new machines—think fresh engines, brand-new designs, and a big push into global markets. Here’s your sneak peek into what’s shaking up this legendary British brand.
Three All-New Engines, Six New Bikes
By the end of this year, Norton will break cover with their first ground-up bikes since TVS took the helm. The execs have confirmed three distinctive new engine platforms are on the way—and for each one, two bikes are set to roll out. That means we’re looking at six all-new models across a spectrum of sizes and styles, with something extra special for just about everyone.
Good-Bye, Pure Retro—Hello Future
Norton has built its rep on sleek, retro-inspired looks, but that’s changing. This next chapter is leaving the classic styling in the rearview. If you’re a purist, brace yourself—these bikes are designed for tomorrow with sharp, modern lines that might shock the old school but are bound to pull in a fresh crowd. Top bosses Richard Arnold and Nevijo Mance are adamant: it’s time for Norton to step out of the past and go full throttle into the future. Think design-led engineering, wild new tech, and a focus on making these bikes not just good, but best-in-class.
High Standards, High Tech
The new lineup is being engineered to deliver not just style, but serious substance:
- New engines all above 310cc, built by Norton engineers, tested worldwide
- Products leading the market technologically, sprinkled with patented innovations
- Wider range of configurations and price points, opening up Norton to a bigger audience than ever before
- Global homologation, meaning these bikes are meant for a world stage, not just the UK
Norton V4 Superbike: Spied in the Wild
Ready for your first taste? The upcoming V4 superbike, Norton’s new flagship, has already been spotted in testing and will make its grand debut at the EICMA show in Milan this November. Ditching the retro curves, this beast sports a thoroughly modern, almost aggressive edge:
- Angular, aerodynamic bodywork with sharp new LED lighting
- Twin headlights reminiscent of European superbike heavyweights
- Expect serious hardware—rumors include semi-active suspension, top-tier Brembo brakes, and some slick forged wheels (at least on the test mule)
- Updated frame architecture using the engine as a stressed member for sharper handling, while retaining Norton’s iconic single-sided swingarm
Designed for the World
Expansion is more than just a buzzword. Norton is setting up shop in fresh markets, with dealerships popping up far beyond the Midlands. New models will be made to pass the latest emissions and safety standards worldwide. Expect production and assembly not just at home, but also in global hotspots to keep up with the rapid rollout.
Current bikes in the lineup—like the Commando 961 and V4SV—aren’t going anywhere, but the focus is shifting. The V4 platform is here to stay and is being reinvented as the brand’s technical showpiece, evolving beyond its heritage looks and prepping for a new generation of fans.
What to Watch For
- The all-new V4 superbike: debuting November at EICMA 2025, set to challenge the best in the world.
- New mid-capacity platforms: perfect for riders looking for something unique that still bears the Norton badge.
- Global launches and new stores, aimed at racing past old boundaries.
If you thought Norton was just about reviving the past, buckle up—because things are about to get fast, fresh, and seriously exciting.
Norton & TVS: Plans for India
Norton Motorcycles is set for a major entry into the Indian market by the end of 2025. Here’s what to expect:
- Initial Launch: Norton will debut its high-end models in India, including the Commando 961 and V4 superbike, likely as completely built units (CBUs). The brand is aiming to establish a premium, aspirational image from day one.
- Local Manufacturing: TVS plans to begin manufacturing Norton motorcycles at its Hosur plant in Tamil Nadu. This local production is designed to leverage the new India-UK Free Trade Agreement, streamlining supply chains and reducing costs.
- New Middleweight Platforms: Alongside importing big bikes, Norton and TVS are jointly developing smaller-capacity models (in the 300–650cc range) tailored for Indian tastes and competition, directly challenging brands like Royal Enfield.
- Future Models: In total, six all-new Norton motorcycles are planned globally by 2027, with India as a key focus market for new launches, including upcoming mid-capacity and twin-cylinder platforms.
- Long-Term Vision: While volumes may be low at first, TVS is targeting long-term brand building, gradually expanding the lineup to cover a broader range of price points and segments within India’s fast-growing premium motorcycle market.
