Hero launched the Mavrick 440 in early 2024, but just a year and a half later, they’ve decided to stop selling their most premium bike. The Mavrick 440 was built on the same platform as the Harley-Davidson X440, with both bikes being made by Hero in India, but the Mavrick had its own look—a more roadster vibe, with smaller 17-inch wheels and a completely different design.
The thought behind the Mavrick was to take on the modern classic market, where bikes like the Royal Enfield Classic 350 and Honda CB350 dominate. We had found the Mavrick 440 a pretty fun bike to ride, thanks to a torquey engine and relaxed riding dynamics, all at a tempting price point. But things that let it down was a rather mediocre build quality and lack of pillion space. But probably the biggest factor was its looks, it was too far a departure from the Classic 350s and H’ness 350s it was targeting.
While the Harley-Davidson X440 was selling thousands, the Mavrick managed only a few units. By early 2025, sales had dropped to barely 50 units, and for the past several months, numbers have been stuck in the single digits, sometimes even hitting zero.
These disappointing sales numbers pushed Hero to discontinue the model, even though it’s technically still shown on their official website. Part of the reason seems to be to give the Harley X440 more space to grow, letting that model shine without competition from its own sibling. With this gap now left open, maybe Hero will try again with a second bike on the X440 platform later this year or maybe a vastly updated one. There is also an Xpulse spotted testing that seems to be on the same platform.
What happens to existing Hero Mavrick 440 customers?
Existing owners of the Hero Mavrick 440 don’t really need to worry about this discontinuation. Generally, when a manufacturer stops selling a bike, they’re still required to provide after-sales support, including servicing and spare parts, for several years as per standard industry practice and legal requirements in India. There’s no official indication that Hero will drop support for current customers, so maintenance, repairs, and warranty service should continue as usual. Most likely, Hero will keep supporting the bike for its expected service life—just like they have with discontinued models in the past.
